Give Them Five!
Whether Old School or new media, any publication that not only survives but flourishes for five years is doing everything right. That’s certainly the case with the movie business go-to web site “The Wrap.”
Former New York Times reporter Sharon Waxman launched the lively, tremendously informative site in 2009. It’s become one of Hollywood’s daily must reads, thanks to its smart reporting and analysis, complemented by its sharp, attractive design.
“We have been embraced by the insider Hollywood community for some time,” Waxman said, “and are now seeing that credibility scale into a broad consumer community that is savvy about the entertainment business and eager for an intelligent, insider read.”
 |
| Sharon Waxman, Sony Classics' co-chief Tom Bernard at The Wrap's fifth anniversary celebration |
While acknowledging what she calls “those two intersecting communities,” Waxman declares that “no matter how big we get – and we grew 500% just last year – we will never lose sight of our core mission of serving the entertainment professional. That is the heart of our value as a news organization.”
